Summit Physiotherapy
A growing physio clinic drowning in admin needed to streamline operations.
The Challenge
Summit Physiotherapy was growing fast, but their admin wasn't keeping up. The receptionist spent half her day playing phone tag to confirm appointments. No-shows were costing them £2,000 a month. Their website looked dated and didn't reflect the modern, professional clinic they'd built. New patients often went to competitors with easier online booking.
The Solution
We designed a clean, professional website that positioned Summit as the premium choice in Edinburgh. The game-changer was integrating an intelligent booking system with automated reminders. Patients could book, reschedule, and manage appointments 24/7. We added an AI chatbot to answer common questions about treatments, pricing, and availability — handling 60% of enquiries without staff involvement.
The Results
“The automated booking system paid for itself in the first month. Our receptionist Sarah actually gets to help patients now instead of being glued to the phone. Best investment we've made in the practice.”
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