Forge Fitness
A boutique gym used AI to boost class attendance and retention.
The Challenge
Forge Fitness had amazing classes and trainers, but members weren't using them. The class timetable was confusing, and people stuck to the same one or two sessions. Half their capacity went unused while popular classes had waitlists. Member retention was suffering because people felt like they weren't getting value from their membership.
The Solution
We built a dynamic website with a smart class booking system at its core. The standout feature was an AI recommendation engine that suggested classes based on each member's goals, fitness level, and past attendance. It would nudge members to try new things: 'Based on your HIIT attendance, you might love our new Boxing class.' Push notifications reminded them of upcoming bookings and suggested last-minute spots.
The Results
“Members tell us they feel like the gym actually knows them now. The AI recommendations are spookily accurate. We've got people trying classes they never would have found before, and they're staying members way longer.”
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